Spreadsheets don't scale
One tab per athlete becomes forty. Formulas break on the copy-paste. By week three nobody trusts the numbers.
Early access
Stop coaching from a spreadsheet.
One console for your whole roster. Athletes train in the app — every set, PR and missed session lands on your screen in real time.
Athletes free · Founding coaches lock in launch pricing
Active
42
Compliance
87%
Overdue
5
| Athlete | Comp | Status |
|---|---|---|
| D. Kovalenko | 96% | New PR |
| M. Sayer | 88% | On track |
| A. Lindqvist | 62% | Overdue |
| T. Okafor | 91% | On track |
The problem
The bigger the roster, the heavier the spreadsheet.
Communication scatters
Form checks on WhatsApp, programming in Sheets, weigh-ins over Telegram. The context lives nowhere.
Data arrives late
You find out an athlete stalled at the weekly check-in — three sessions too late to change anything.
How it works
Program. Train. Adjust.
01
Program
Build the block once in the program builder. Sets, reps, %1RM, RPE, RIR. Assign it to one athlete or to the whole roster.
02
Train
Athletes open the app at the rack and tap through the session. No keyboard between sets, no notebook, no voice notes.
03
Adjust
Every set reaches your console as it happens. Compliance, tonnage and PRs update live, so you correct the block before it goes sideways.
Product
Built for barbell sport, not for wellness.
Dense, fast and number-first. Everything a coach checks in a day is one screen away.
Program builder
Blocks, weeks, days. Percentages, RPE and RIR side by side. Save a block as a template and reuse it across the roster.
Live roster
Compliance, last session and overdue flags, sorted so the athlete who needs you is at the top.
Training log
Every set, rep and load — per athlete, back to day one, searchable.
Nutrition
A 2,670-food catalog with verified macros. Targets set per athlete, not by a generic calculator.
Messaging
Real-time chat tied to the athlete, the session and the set. Context stays where the work is.
Progress & PRs
Charts per lift: estimated 1RM trend, tonnage, PR history. Numbers, not vibes.
The athlete app
Athletes train free. Always.
Your athletes buy nothing, configure nothing and learn no new tool. They open the app, see today's session and tap through it.
- Two taps to log a set — no keyboard mid-set.
- The rest timer starts itself.
- Works offline. A basement gym does not stop the session.
- iOS and Android.
- English, Русский, Español, Français.
Back squat
5 × 5 · 82% · RPE 8
1140 kg × 5Done
2140 kg × 5Done
3140 kg × 5
4140 kg × 5
5140 kg × 5
Log set
Access
Athletes free. Coaches pay.
ArmorEdge is in early access. We open seats to a small group of founding coaches, one cohort at a time.
Athlete
Free
Train, log, see your numbers.
- Workout logging
- Progress charts & PR history
- Nutrition tracking
- Messaging with your coach
Coach
Founding coach
Early access
Run the whole roster from one console.
- Everything in Athlete
- Live roster & compliance
- Program builder & templates
- Training and nutrition analytics
- A direct line to the team building it
Pricing is announced at launch. Founding coaches keep the launch rate permanently. No card required to join the waitlist.
Early access
Take a seat in the next cohort.
Tell us who you are. We open seats in batches and write to you when yours is ready.
FAQ
Straight answers.
Yes. Athletes never pay. Coaches pay for the roster, programming and analytics tools. Your athletes download the app and train.
An athlete logs a set at the rack and it appears in your console within seconds. Compliance, tonnage and PR flags update while the session is still running — not at a weekly check-in.
Barbell strength sport first: powerlifting, weightlifting and strength-focused bodybuilding. %1RM, RPE and RIR load models are all supported.
CSV import for programs and athlete lists is in the build. For founding coaches we migrate the roster by hand, at no charge.
Athletes free, coaches on a monthly plan. We are setting the number together with the founding cohort instead of guessing at it, and founding coaches keep the launch rate permanently.
You do. Export your roster, programs and training logs at any time. We do not sell data and we do not run ads.